When you here call to action its really quite explanatory. Your taking your visitor and calling him to go to action.When your visitor is on your site to possibly convert into a lead or even a customer you must offer in your conversion path an offer to engage with your product or service.The reason for call to action buttons or offers is to retrieve their contact info and also put on your email marketing list. Below we will give you some examples of a good call to action to use for the right scenario.
- Dentist office website - free teeth whitening tips
- Pool cleaning company - 5 ways to open your pool
- Car dealer - Click for a virtual tour of a car
- Online software company - 60 day free trial
- Restaurant - Save 10% or more
All of these call to actions will get your visitor to your landing page! This is the conversion path you would have set out for your visitor to convert as a lead. For example how many times did you visit a site after a search and realize that there is no path to further venture, You have hit a dead end! You don't feel that the site has what you need? Or your to confused to use the site? This is what optimization is about, leading your visitor through a CLEAR path of conversion as soon as they would arrive on your site until you have filled the user full of the knowledge they set out to retrieve. Some will tell you to optimize your website for Google witch is correct but what everyone has to realize is that you must optimize for your ideal buyer needs FIRST!
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